BSNL launches BlacMail (TM), the innovative pushmail service.



Service initially available for BSNL Karnataka subscribers

Bangalore, July 6, 2010:- Bharat Sanchar Nigam Ltd. (BSNL), India’s state-owned telecommunications company today joined hands with mobile applications and technology firm Fifth C, based in Bangalore, to offer BlacMail – the innovative push email service to all its consumers.

BlacMail is being heralded in the mobile telecommunications industry as the new platform to deliver affordable true push mail service to the burgeoning mass market mobile consumers with a need for instant push access to email – the top Internet application. Using sophisticated messaging server based technology, BlacMail enables customers having accounts with most public email systems to instantly receive email notifications on a wide variety of phone models – from inexpensive and popular models to smart phones – with a user experience available today only on high-end pushmail services on expensive smart phones.

BlacMail crashes the barrier of affordability required for mass-market adoption of the service by eliminating the need for GPRS connectivity required of all other push mail services. With push mail services emerging as a key mobile user need, BSNL plans to deploy BlacMail as a mass-market VAS service as it does not require the customer to have a GPRS data plan and leave them vulnerable to unexpected data charges or lack of service on data connectivity problems that has become increasingly common.

On the occasion of the launch, Mr. K. Krishnamohan, Founder and CEO of Fifth C, spoke about how BlacMail is fast emerging as the platform for true push mail: “We developed BlacMail with the objective of crashing the cost and performance barriers to enable true push mail experience for all mobile users in India from its current standing as an elitist service reserved only for a privileged few. Fifth C is happy to partner with BSNL in enabling this key capability for its customer base thus leveraging the breadth of its network coverage in 2G and 3G and geographic reach across India.”

Following the launch, a spokesperson from BSNL said: “BlacMail pushmail platform is unique in spanning the requirements of the broad customer segments that comprise the BSNL base- from owners of inexpensive phones such as students in metros and small businesses in Tier 2/3, to consumers on our 3G network. Our customers can enjoy the benefits of this service that thus far was only affordable for a niche high-end segment like the Blackberry”.

Mr. Krishnamohan further added: “BlacMail is fast emerging as the dominant push messaging platform for the mass-market in India. This is validated by the strong partnerships we have forged with the leading telecom operators and global mobile phone manufacturers who are In the process of rolling out innovative BlacMail derivative services to their customer base soon.”
BlacMail is being launched in the BSNL Karnataka circle with plans to rollout the service to all BSNL circles nationwide soon. BSNL customers can download BlacMail onto a compatible phone by sending the following SMS (“BM ACTIVATE”) to 50046 (toll-free) and following the simple instructions for activating the service instantly.

About Fifth C Solutions:

Fifth C is a mobile applications technology company based in Bangalore. For further information, see www.fifthcsolutions.com. For more information on BlacMail, visit www.blacmail.in.


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